Tesla Is Under Pressure, But Still Backed to Succeed By This Engineer






Tesla has become synonymous with electric vehicles, since it’s an automaker that doesn’t produce any internal combustion engine (ICE) vehicles, and was the first big company to really be successful with EVs. That, plus its “significant market share” and “following of dedicated fans,” creates the head start that Dr. Mears is referring to. However, common wisdom likes to think that once large legacy automakers take EVs seriously, they’d quickly catch up and surpass Tesla precisely because they’ve dominated the automotive market for over a century.

As Dr. Mears notes, though: “look how long that is taking.” Ford sold 9,589 of the Mach-E — its electric Mustang — in the first quarter of 2024, while General Motors sold 5,800 Cadillac Lyriq EVs and 1,668 electric Hummers. In that same period, Tesla sold a total of 386,810 electric vehicles — significantly more than the Big Three combined. Not only that, but legacy automakers seem to be frustrated by slower-than-anticipated EV sales and are cutting back on production rather than increasing it – Ford is reducing how many units of its popular F-150 Lightning it will make.
Up until recently, it looked like the EV market was about to boom once and for all as the world transitioned away from fossil fuels. However, legacy automakers have shown they can be patient, as they can still manufacture and sell plenty of ICE vehicles in the meantime. Tesla doesn’t have that option — so it will keep making EVs and only EVs. With its competition currently not all that interested in actually competing for the market share, Tesla still has plenty of room to grow.

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