Apple may be in talks with Meta to add another generative AI provider to iOS 18

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Adopting Meta may have implications for Apple AI privacy

Add another name to the list — Apple has reportedly spoken to Meta about integrating the social media giant’s generative artificial intelligence tech. For the last six months, there’s been debate about how Apple will implement artificial intelligence on the iPhone and Mac. How Apple Intelligence works was a bit of a surprise, with other rumors talking about direct integration and nothing Apple-made, and others talking about AI App Stores. The deal may be similar to how OpenAI has structured its cooperation with Apple. Reportedly, Apple isn’t looking to pay anything at all for AI integrations, and instead will allow Meta or any other AI vendor it approves to sell subscriptions to its AI service through iOS, iPadOS, and macOS. As with the rest of the rumors about AI dance partners, it’s not clear how far along the negotiations are. Sunday’s report by the Wall Street Journal is clear that the deal with Meta is far from complete, and may collapse. To us, it seems more likely that Apple is dealing with AI providers the same way they handle hardware component suppliers instead of the App Store approach. Having multiple providers on the hook, as it were, in this case may ultimately give users more choice, but will also keep costs down for Apple.

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